( Trade Journal · Private label )

Private label abayas and launching a brand

Putting your own brand on abayas: labels and packaging, the difference between private label, ODM and OEM, and which one a new brand should start with.

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Straight answers: private label

What is the difference between OEM and ODM for abayas?

ODM means a factory adapts one of its own abaya designs for you, changing the length, sleeve, neckline or fabric. OEM means the factory makes your design from your pattern or tech pack. Private label is simpler still: its existing design, your labels. Each step up adds cost, sampling and lead time, and gives you more control of the design.

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